Link building for law firms, written around practice areas
Link building for law firms needs more care than most niches, so OffSiteSeo writes measured, practice-area articles for reviewed publishers, labels every paid placement openly and keeps checking each link every week.
- No ranking promises. Every paid link uses rel=sponsored.
- Live URL in your report, link checked every week.
- 1 to 40publications a month
- Link checked every7 days
- From24 USDa month, billed yearly
Why legal marketing needs a careful hand
Lawyers work under attorney advertising rules that differ by state bar and by country. Many of those rules address claims about results, comparisons with other lawyers, testimonials and specialist titles. Any article that mentions your firm is a form of marketing, so the words around your link matter.
Our editors write with that in mind. Articles explain legal topics in general terms for the reader, mention your firm as a resource, and avoid the kinds of statements that tend to cause trouble. We do not give legal advice in the articles, and we do not write anything that suggests an outcome. You remain responsible for checking that any marketing about your firm fits the rules that apply to you, and on Growth and above you can approve each topic brief before writing begins.
- No promises of results, settlements or case outcomes.
- No claims like best, top or leading attorney.
- No invented case stories or client quotes.
- No specialist or certified titles unless you hold them and ask us to use them.
Topics organized by practice area
Readers find lawyers by problem, not by firm name. Someone searches for what to do after a car accident, how custody works or what an employer can and cannot ask. That is why we organize your plan by practice area and point each article to the matching practice page.
- Personal injury: what to document after an accident, how insurance claims work in general.
- Family law: how divorce or custody processes usually unfold, what to prepare for a first consultation.
- Employment law: common workplace rights questions, what records to keep.
- Estate planning: wills, trusts and powers of attorney explained in plain language.
- Business law: forming a company, contracts basics, protecting a brand name.
- Immigration: common visa paths and documents, written in neutral, general terms.
Every article is written for that publisher's audience, such as a site about family life, personal finance, small business or careers, with your single link placed where readers naturally look for professional help.
From practice page to verified link
Pick a practice page, filter the catalog by topic category, country and language, and add placements to your basket. Set a target URL and a preferred anchor for each. We recommend anchors that describe the topic or use your firm name, rather than repeating the same commercial phrase.
Each placement moves through Ordered, Brief approved, Writing, Editor review, Scheduled, Live and Link verified. Publishing dates depend on each publisher's schedule and appear in the status. Our link building process page explains each stage, and firms with several offices can combine this with local link building.
Reviewed publishers, private until publication
The catalog shows topic category, language, country, indexed pages band, domain age band, tier and availability this month, plus an estimated traffic band where a public estimate exists. Site names stay hidden until the article is live, which protects publishers from spam and scraping. The live URL then appears in your report.
Each site takes only a few publications per month, and each article is written once, for that site only. There are no link blocks, no footer links and no lists of firms. You can read more about our review approach on the guest post sites page.
Sponsored attribute and Partner content label
Your link carries rel="sponsored" and the article shows a short Partner content label. This follows Google and Bing guidance on paid links and FTC guidance on native advertising, and it also fits the general expectation in legal marketing that paid promotion is identifiable. The links are not dofollow.
A paid link without the attribute is a link scheme under Google spam policies. For a law firm, whose reputation depends on trust, that is a risk worth avoiding entirely. Sponsored links still bring referral visits from readers with a real problem, mentions of your firm in relevant articles and discovery of your practice pages. We make no promises about rankings, calls or cases.
Plans for law firms
A solo practice can start on Starter at 49 USD a month (24 USD a month billed yearly, 288 USD) with 1 publication. Growth at 149 USD a month (74 USD yearly, 888 USD) adds 4 publications and topic brief approval, which most firms prefer for legal content. Multi-office firms and legal marketing agencies use Agency at 499 USD (249 USD yearly, 2,988 USD) with 15 publications, or Scale at 1,299 USD (649 USD yearly, 7,788 USD) with 40 publications, SSO and invoice billing.
Weekly monitoring and lost-link replacement within 12 months are included in every plan, and a recurring extra publication costs 39 USD a month (19 USD yearly). See link building prices for the full comparison.
Do the articles give legal advice?
No. They explain legal topics in general terms and suggest speaking with a lawyer for specific situations. Your link points readers to your practice page for that next step.
Can we review the article before it goes live?
On Growth and above you approve the topic brief before writing. Our editor review then checks the finished article against the brief and our legal content rules.
Do you follow attorney advertising rules?
We write conservatively, without result claims, comparisons or testimonials, and we label every placement. Rules differ by jurisdiction, so your firm stays responsible for confirming that marketing about it complies.
Which practice areas can you cover?
Most consumer and business practice areas, as long as there are reviewed publishers in a related topic. The catalog shows which categories have availability this month.
Can each office have its own report?
Yes. Every placement lists its target page, and Agency and Scale let you split offices or brands into separate workspaces.
Will you list our firm with other firms in one article?
No. Each article carries a single client link. We do not create directories or lists of lawyers.
Find placements for your practice areas
Enter a practice page and see which topical placements are open this month.
- No ranking promises. Every paid link uses rel=sponsored.
- Live URL in your report, link checked every week.